Behind the Brand

Behind the brand As Simplicity of Black, that is exactly our feeling. Our tribe of customers includes all the different shades of individuals. From the more sensible, self-aware individuals to the classically trendy fashionistas looking for brands and products that match their personalities. Their choice of fashion fits their lifestyle and even reveals the essence of their ethical, cultural, and social identity. They value visibility, comfort, creativity, and quality. Our customers see Simplicity of Black as more than a brand. It’s part of a lifestyle, a vehicle for self-expression and inclusion. It’s about making a positive contribution to the world. To us, black is a symbol of positivity and emancipation of humanity. It exudes crucial values that inspire progress, social engagement, uniqueness, responsibility, and social inclusion. Simplicity of Black reaffirms the power, strength, and life behind the word black.

So, what do you get when you add all colors together? Simply black, the perfect shade of darkness. This type of darkness and pure black is the epitome of inclusion. Simplicity of Black relates to the world we live in: a symphony of ideas, peoples, cultures, structures, conflicts, interactions, and relations. It’s up to us to put it all together, accept it, and simply love it. After all, the best way forward is by embracing it, owning it, and rocking it.

OUR MISSION

To emancipate people of all ethnic backgrounds, LGBTQIA+, people with disabilities and impoverished people, through our fashion statements and programs.

OUR VISION

1.

A world which embraces human diversity, where each of us can contribute to the greater good.

2.

Giving meaning to the simplicity of black, encouraging more inclusive communities.

3.

Creating positive communities by creating inclusive and empowering fashion.

4.

Representing the unique backgrounds, perspectives and viewpoints of our people and communities we serve.
GOALS

Designing apparel that expresses diversity in ideas, perspectives, and points of view.

Creating apparel that are an essential part of one’s identity and a visual self-expression.

Emancipate individuals and groups of people through awareness and educational programs.

Our core values are based on the human need for freedom, growth, and creativity. Our casual wear reflects our core values, which are basically our fundamental human values. These values are reflected in our designs and in our messaging. Simplicity of Black stands for and encourages:

1. Progress
2. Social Engagement
3. Uniqueness
4. Responsibility
5. Inclusion
Progress
Embrace the challenges of today to achieve your long-time goals. Simplicity of Black empowers every individual to explore new vision and initiatives. We believe people must push forward to realize their dreams, make their wishes come through, and achieve their goals. Hard work, dedication and willpower are essential for realizing our dreams. People who determined what they want in life will receive it. These people constantly discover new ways of thinking. They are creative, innovative and expect their life to be successful. We encourage people to discover their skills and talents and take bigger challenges in life.
Social Engagement
Explore the world around you with an open mind. Treat yourself and others with kindness, empathy, and compassion. Make an effort to see the good and the beauty in others. Make people feel worthy. One of the most powerful acts of kindness is to uplift others and show appreciation. Empowering people to grow will help their development on the long run. As a company, we are committed to implement business practices that solve social issues to improve different communities by promoting social initiatives that are beneficial to the community.
Uniqueness

Be authentic
We encourage others to be authentic and act upon their true values, beliefs, integrity, and strengths. Be autonomous in your life choices, don’t conform to social norms or to pressure from society. Be aware of your values to live life on your own terms. Stay true to yourself and embrace who you truly are.

Responsibility
We all have a deep desire to contribute and make a difference in the world. In life, we are all connected. Our actions have a direct effect on the world. For a community to function well, its members have a moral responsibility to one another. Each individual should be more mindful of their actions and the impact of those actions. As members of society we must be honest, trustworthy, and care about others. We all need to take responsibility for what happens in our personal lives.
inclusion
We believe in each individual’s freedom of choice and action. Some groups structurally experience social exclusion. As a brand that endorses diversity and inclusion, however, we focus on reaching a wide variety of customers. That is why Simplicity of Black promotes the notion that the world is a diverse place consisting of different groups of people, cultures, ethnicities, sexual orientations, religions, and ideologies. We particularly accentuate the inclusion of groups who find it difficult to fit into mainstream society. We want people to understand each other. We seek to connect to them by being mindful of their circumstances and choices. Our campaigns acknowledge diversity. Through our diversified pool of models, we seek to make the whole spectrum of people truly feel seen and included by Simplicity of Black.
Our branded collection of apparel and accessories are designed for the individual who has a little something – or a lot – to say. Simplicity of Black encourages you to express yourself by customizing your messaging inspired by the continuous emancipation of humanity and fundamental values such as progress, social engagement, uniqueness, responsibility, and inclusion.

Simplicity of Black encourages you to express yourself by customizing your messaging inspired by the continuous emancipation of humanity and fundamental values such as progress, social engagement, uniqueness, responsibility, and inclusion.

“Simplicity of Black strongly promotes inclusion. We see the world as a diverse place, home to different groups of people, cultures, ethnicities, sexual orientations, religions, and ideologies. We encourage ourselves and others to be authentic and act upon our true values.” 

Eugene Maduro
Conceptualist Simplicity of Black