Behind the Brand
Behind the brand As Simplicity of Black, that is exactly our feeling. Our tribe of customers includes all the different shades of individuals. From the more sensible, self-aware individuals to the classically trendy fashionistas looking for brands and products that match their personalities. Their choice of fashion fits their lifestyle and even reveals the essence of their ethical, cultural, and social identity. They value visibility, comfort, creativity, and quality. Our customers see Simplicity of Black as more than a brand. It’s part of a lifestyle, a vehicle for self-expression and inclusion. It’s about making a positive contribution to the world. To us, black is a symbol of positivity and emancipation of humanity. It exudes crucial values that inspire progress, social engagement, uniqueness, responsibility, and social inclusion. Simplicity of Black reaffirms the power, strength, and life behind the word black.
So, what do you get when you add all colors together? Simply black, the perfect shade of darkness. This type of darkness and pure black is the epitome of inclusion. Simplicity of Black relates to the world we live in: a symphony of ideas, peoples, cultures, structures, conflicts, interactions, and relations. It’s up to us to put it all together, accept it, and simply love it. After all, the best way forward is by embracing it, owning it, and rocking it.
To emancipate people of all ethnic backgrounds, LGBTQIA+, people with disabilities and impoverished people, through our fashion statements and programs.
A world which embraces human diversity, where each of us can contribute to the greater good.
Designing apparel that expresses diversity in ideas, perspectives, and points of view.
Creating apparel that are an essential part of one’s identity and a visual self-expression.
Emancipate individuals and groups of people through awareness and educational programs.
Our core values are based on the human need for freedom, growth, and creativity. Our casual wear reflects our core values, which are basically our fundamental human values. These values are reflected in our designs and in our messaging. Simplicity of Black stands for and encourages:
We encourage others to be authentic and act upon their true values, beliefs, integrity, and strengths. Be autonomous in your life choices, don’t conform to social norms or to pressure from society. Be aware of your values to live life on your own terms. Stay true to yourself and embrace who you truly are.
Simplicity of Black encourages you to express yourself by customizing your messaging inspired by the continuous emancipation of humanity and fundamental values such as progress, social engagement, uniqueness, responsibility, and inclusion.
“Simplicity of Black strongly promotes inclusion. We see the world as a diverse place, home to different groups of people, cultures, ethnicities, sexual orientations, religions, and ideologies. We encourage ourselves and others to be authentic and act upon our true values.”
Conceptualist Simplicity of Black